I recently had a chance to ride Milwaukee's bus rapid transit system (BRT), branded Connect (buses bearing CN and a numeral) for the first time, and I wanted to share a few thoughts on what I liked, what I didn't like, and one thing that I think they've done very, very wrong.
I do want to specify here that I didn't do a full system review or ride every line (or even all of one line). Rather, these are impressions based on using the line just to travel for ordinary purposes, in this case between downtown and the waterfront, which ought to be a fairly heavily trafficked area (and indeed, even on an absolutely freezing January day, there was a fair amount of ridership both on the CN-1 and on the other buses its route overlapped). Thus this is not conclusory about everything about the Milwaukee BRT, but merely observations that might help us think about how a similar BRT might be best implemented.
1. The Good
I always prefer to start out positive, and so I'll begin with this: the BRT stops are well-indicated, have off-bus ticket purchase and validation options, and a good visual presence on the street without blocking pedestrian access around them.
Also, the ticketing is very straightforward: all of Milwaukee buses, BRT included, are a single fare for 90 minutes including transfers, and tickets (and the app you can also load money in) have a QR code that you simply scan (off--bus for BRT, on-bus for regular buses).
These are good elements of a useable system even for visitors: clear, well-comnunicated, easy to use.
2. The Bad
There are some flaws, however. The shelters are unheated (unlike some of Chicago's El stops and bus shelters, where in winter months you can press a button to trigger heat lamps), and that's a bigger issue than you might think until you remember what winter can be like in Wisconsin. The BRT is frequent, almost turn up and go, but not quite -- and that means that sometimes, either in a dead zone on the schedule or when a bus is delayed (see below), you can be waiting in very chilly weather with a canopy but no other protection. That discourages use, especially for vulnerable users like the elderly and children.
Also, the BRT runs, at least in the section I rode, in a shared bus lane with other buses. That's not a deal breaker, but it does remove the speed benefits (or most of them) from the BRT skipping stops. We got caught behind a 30 bus, which meant the "rapid" of bus rapid transit wasn't actually happening. Sure, it was no worse than the regular bus, but it meant the bus was more likely to get delayed (see above) and the line is less attractive in terms of speed than it could be. Also, that same bus lane is only partly bus-only (it's not separated from general traffic throughout) and so again the system is slower than it could be, reducing the advantages of a supposedly rapid system.
3. The Ugly
I did not get a picture of this because I was swinging a child over it, and needed both hands, but the BRT doesn't always end up level with the stations. As such, there was a good foot of gap that I jumped over and had to swing my kid over in order to exit. This is because Milwaukee hasn't cleared the parking spaces next to BRT stations/stops, so the bus doesn't necessarily have direct access to the zone it needs to be in to line up with the high-floor stop level evenly. Instead, because it had to go around a parked car, it ends up at an angle, creating this gap.
This is a massive issue for accessibility and for the feel of the system; nothing says "we don't really care about transit users" than a gap that gapes between the bus and the actual sidewalk, with a drop in between. It's ugly, it's dangerous, and it should not be that hard to eliminate.
Overall, I would take this system again, and I'm sure I will since I visit Milwaukee often (only 3-3.5 hours from the QC!). I'm eager to see how it performs in better weather, and maybe outside the downtown core. But for now, it is a decent idea let down by some bad implementation steps, and Milwaukee could definitely Connect better.